Vision and Mission are deadNot the concepts, those matter more than ever. But the words themselves are poisoned. Years of corporate abuse turned them into interchangeable empty promises hiding one goal: shareholder profits at all costs.I'm here to rescue them.Without clarity on what you're building, you can't build it on purposeYou can't attract believers. You can't price honestly. You can't measure real progress. And you can't compete against profit-maximisers who externalise their costs. All because you haven't clearly articulated what makes you different.I've worked with hundreds of companies. Few have had a truly clear vision and mission. Most can't explain the difference between the two terms. Without that clarity, there's only drift: moving fast in the wrong direction.The language to describe what you're building already exists inside your company. The job is to find it, structure it, and make it undeniable.That's not something AI can do for you either. Ask one to write your mission statement and you'll get word salad trained on decades of the same corporate junk that poisoned the concept in the first place. Try it and let me know.My vision: Thousands of profitable companies operating from genuine purposeSeven years from now: thousands of companies with positive impact as their legally binding purpose. They know what they're building. They attract the best customers, employees, partners, and investors. They make decisions quickly because they know what they're optimising for and they think in decades, not quarters.This isn't idealism. The language exists. The legal structures exist. The path is clear. What's missing is the methodology to get companies there.That's what I'm building.My mission: Rescue vision and mission from the swampClear definitions. Powerful questions. A repeatable process that draws out what's already in your heart and head, turning it into something your whole organisation can operate from.I'm testing this with a small founding group of companies right now. Ten first. Then twenty-five, fifty, maybe a hundred, whatever it takes to make the methodology airtight. Then we can open source everything. Because success isn't how many clients I serve. It's how many thousands of companies gain the clarity to operate from purpose.Who this is for?Leaders of growing companies who are ready to stop drifting.You already care. You already have momentum. This isn't for companies that need convincing that purpose matters. It's for leaders who know it does, and are ready to make it official, make it real, and make it legible to everyone around them.

How it worksYour words. Your voice. No external bias.Most consultants hand you back something beautifully worded that sounds like theirs, not yours. Six months later, no-one uses it because it never felt like it belonged to the company. This process is designed to prevent that.I ask the right questions. You articulate what's already in your heart and head. Raw, authentic, comprehensive. Then we distil it to clarity using my process. You add the finishing touches. Quickly, but not hastily. With care and attention.Step 1: Deep listening
Structured conversations with you and your key people. Their words, their tone, not mine. I'm listening for what's already there.Step 2: Analysis & synthesis
I identify the patterns, beliefs, and language your organisation is already operating from, often without knowing it.Step 3: Manifesto & founder letter
A 95% complete draft, in your voice, capturing vision, mission, and purpose with precision. You add the finishing touches.Step 4: Implementation guide
So it doesn't sit in a drawer. A practical guide to embedding this into hiring, communications, and decision-making.My Offer - Everything you need. Nothing you don't.One focused 1:1 engagement. Fixed scope. Fixed fee. You walk away with concrete outputs you can actually use.↗ Clear vision & mission
Precise enough to guide decisions. Genuine enough to inspire belief. In your language throughout.◎ Analysis documents
Structured findings from your people. What they believe, how they describe it, where consensus already exists.▣ 95% draft manifesto
In your tone, your voice. Ready to refine and ratify, not start from scratch.✉ Founder letter
Your personal statement of intent for your team, partners, and anyone who needs to understand what this company is really about.→ Implementation guide (ebook)
So the manifesto becomes infrastructure, not decoration. Practical steps to living this in every part of how you operate.Pioneer accessI'm currently working with a small founding group of ten companies to further validate and refine this process. You get direct access, faster iteration, and a meaningful discount versus what this will cost at full launch. I'm selective about who I take on.€2.499 - Fixed fee · Full 1:1 engagement · No hidden costsWe're at the beginning.So let's start there.This is for leaders who already know they're building something that matters.Who are tired of it being a feeling in their gut instead of something their whole company can see and operate from.Not sure if the timing is right?Let's talk first. No pitch, no obligation.