Vision and Mission are dead.Not the concepts, those matter more than ever. But the words themselves are poisoned. Years of corporate abuse turned them into interchangeable empty marketing promises hiding one goal: shareholder profits.Even AI can't help. It's trained on decades of this junk. Ask one to write your mission statement and you get word salad. Try it.Why does this matter?Without clarity on what you're building and why, you can't attract believers. You can't price products honestly. You can't measure real progress. You can't compete against profit-maximisers who externalise their costs.I've worked with hundreds of companies. Few have truly clear vision and mission statements. Most can't explain the difference between the two. Without clarity, there's only confusion. Move fast and break things? You can't go fast in the right direction if you don't know where you're going.Here's what I'm building:A methodology that rescues vision and mission from the swamp. Clear definitions. Magical questions. Proven processes.I ask the right questions. You articulate what's already in your heart and head. Raw, authentic, comprehensive. Then we distill it to 90-95% clarity using my process. You add the finishing touches. Quickly, but not hastily. With care and attention.I'm testing this with real founders to prove it works. Ten clients first. Then twenty-five, fifty, maybe a hundred. Whatever it takes to make the methodology robust.Then I’ll open source everything. For anyone to use. Success isn't how many clients I serve, it's how many thousands of companies gain the clarity to operate from purpose, locked into legal structures that can resist capitalistic temptation.Imagine this:Seven years from now, thousands of profitable companies with positive impact as their legally binding purpose. They know what they're building. They attract the best customers, employees, partners and investors. They make decisions quickly because they know what they're optimising for. Yet they think and operate in decades, not quarters.The language exists. The tools exist. The path is clear.If you want to crystallise your vision and mission, and make this future possible, send me a message and let's get started.We're at the beginning.
So let’s start there.