Corporates & Traditional Organisations

I enable companies & organisations to innovate and operate like startups.

I’ve spent more than 15 years working for and with large traditional companies and organisations. I’ve also spent more than 1o years working as an entrepreneur and with Startups. By combining my knowledge and experience from both perspectives, I will help corporates to innovate and operate like a Startup.

For the last 60 years, we’ve been teaching companies to build themselves into bigger, in some cases, super size companies. Once the financial crisis peaked in 2007 and recession hit in 2008, many small companies disappeared. Large companies, were better able to survive by cutting costs – especially terms of human capital – and ride through the crisis, hoping for a point where normality would return.

In 2011, via my customers, I still experienced this belief that all would return back to normal. We’re now long past this crisis, but normal has not returned as expected. Instead, we have a new normal – and it’s a normal that many medium and large companies are still struggling to identify with.

At the same time as the crisis was peaking, technology was also bouncing back from the boom and subsequent bust of the dotcom era. Technology itself was rapidly becoming cheaper and more accessible whilst the lack of jobs was forcing more people to think and act as entrepreneurs. This was the beginning of the rise of the startups that we see today. These startups, and the methodologies they use, are unrecognisable to older, more traditional medium and large companies – but they pose a serious threat. The startups of today can innovate both faster and cheaper, are not stuck with legacy expenditures or overly political hierarchy systems which significantly reduce the agility of traditional companies.

I’ve been on both sides of the fence.

Remember when Nokia were producing the best mobile telephones in the world? Is it ironic that the format of Instagram’s digital photographs so closely resemble the analog output that Polaroid used to deliver? Is your company already moving towards it’s final Kodak moment? All of these companies used to be the most innovative in their industry. Each of them changed the world, yet all of them ceased to be innovative and are now paying the ultimate price – they have become zombie companies. If it’s no secret that the larger a company gets, the slower it can operate, why has everything we’ve been taught over the last 60 years about business been geared towards building bigger companies?


Some of the companies I have worked with: